Braid Lab is a creative atelier which was founded in 2005 and quickly became the company cornerstone as regards innovation. Its main areas of expertise are aesthetical research, product development and high-quality raw materials selection.
Its working method is meticulous. After a proper study of stylistic trends and commercial needs, Braid Lab defines the project brief, which creates guidelines for the new collection. From that moment on, the designer sets his imagination free and the planning begins.
Braid Lab products development process consists of the following stages: sketches and detailed designs, 1:1 scale prototypes, tests made on raw materials, different manufacturing and finishes, changes in sizes and shapes, strength tests and final development.
Once the best possible result is obtained in each phase, according to the quality standards of the company, production is carried on and launched into the Italian and international markets.
Braid Lab knowledge consists of detailed designs, sketches, samples and prototypes as well as know-how, craftsmanship, talent, fulfilled wishes and long-cherished dreams, together with all the materials that featured a 60-year tradition .
Contemporary style, handmade production, refined finishes and best-quality selected materials have always been the silver thread of the whole Braid collection.