the art of weaving
Its story starts in the 50’s, three generations ago, in Mogliano a small town in the region of Marche, where Luigi Maurizi, a talented master caner, opens his workshop specialized in handcrafted
wicker products such as baskets and purses.
His creativity gives birth to shapes and styles and his hands, smoothly flowing through the thin threads of natural fibers, weaves unique pieces, highly appreciated in the Italian market. At the end of the 70’s, Giuseppe’s son Luigi joins the company.
Thanks to his forward−looking vision,
he foresees the great potentiality in his paternal workshop and decides to broaden production to furniture, bringing to life the first home furnishing catalog presenting desks, small cabinets, sofas, armchairs and coffee tables made of hand−woven wicker, rush, or rattan, all suitable both for indoor and outdoor use.
This passion is passed down to and shared with his children, who at the beginning of the 90’s take a step towards the evolution of their familyrun business.
In 2005, after distributing outdoor furniture made of synthetic rush for another company, thanks to their acquired know−how they found Braid, the English translation for the Italian word intreccio, that is to say, the result of weaving.
braid design lab
creative atelier which was founded in 2005
Braid Lab is a creative atelier which was founded in 2005 and quickly became the company cornerstone as regards innovation. Its main areas of expertise are aesthetical research, product development and high−quality raw materials selection. Its working method is meticulous.
After a proper study of stylistic trends and commercial needs, Braid Lab defines the project brief, which creates guidelines for the new collection. From that moment on, the designer sets his imagination free and the planning begins.
Braid Lab products development process consists of the following stages: sketches and detailed designs, 1:1 scale prototypes, tests made on raw materials, different manufacturing and finishes, changes in sizes and shapes, strength tests and final development.
Once the best possible result is obtained in each phase, according to the quality standards of the company, production is carried on and launched into the Italian and international markets.
Braid Lab knowledge consists of detailed designs, sketches, samples and prototypes as well as know−how, craftsmanship, talent, fulfilled wishes and long−cherished dreams, together with all the materials that featured a 60−year tradition.
Contemporary style, handmade production, refined finishes and best−quality selected materials have always been the silver thread of the whole Braid collection.
From September 2020, Braid Lab is lead by the artistic and creative direction of Luigi Martinelli.