flip

The new outdoor chair by Ron Arad in collaboration with Braid is a bold synthesis of art and industrial design. Made from aluminum, it stands out for its organic and fluid shapes, transforming through an intelligent flip that reveals two modes of use, enhancing the experimental character typical of Arad. More than just a piece of furniture, it is a residential sculpture—lightweight, durable, and iconic, capable of engaging with contemporary gardens and urban terraces. A signature statement for those seeking uniqueness: a one-of-a-kind piece where functionality and art blend into an object destined to challenge the ordinary. “An inevitably iconic addition to any space that dares to defy the ordinary.”